by Dallan Wright

Successful business’s don’t usually start by leasing main street space or taking out massive loans with untested business plans. No, most business’s start on the proverbial napkin, coaster, or yellow legal-pad and then move to the garage of the person with the most understanding spouse. That’s how HP, Google, and Apple started out, not to mention almost any rock band ever created. Business’s start small and hopefully grow into the owners dreams.

EnterTheBrick.com, a Lego parts business started in Rexburg, is one such venture which has begun small, ramped up quickly, and has hopes of an ever increasing bottom line. Most work-at-home “business’s” tend to lose more money than they bring in, but EnterTheBrick.com appears to be on another path.  Owner, Jarom Rush, enjoyed playing with Lego bricks long before he ever sold his first items.

It begins…

“There I am in the middle of the floor with an enormous pile of Legos in red, blue, green, black, and every other color you could imagine. My hands were those of craftsman and sometime artist. I created sprawling cities and marshaled invading armies. Legos were my world then. I lived in the work of my hands.

I was 11 and had just suffered a serious injury that left me on crutches for 3 years. I had a really hard time with being immobile and that’s when my mom had a brain wave. Legos! I could sit and play for hours without getting bored. It wasn’t mindless like video games either. Legos! The perfect toy!”

The start of a business…

“After years of play I finally decided to give away my entire Lego collection to two young men in my ward just before I moved out to Utah. This turned out to be a grave mistake.

I finally got back into lego collectiong when I was 23 and married. I picked up a forty pound collection for $120 and it started me off on the work I follow now.

Picking up that first collection was a shot in the dark. I had spent $120 and I wasn’t sure what to do with a big bin of Lego. Was I going to be able to make my money back? Was it all a huge waste? Was the world going to come crashing down??

Well, things went ok but finally I really got going with the store I have today. This has worked out tolerably well.

Actually, things have worked out extremely well. My Lego business takes less than 10 hours per week and it pays the rent. I hired my first employee a few days ago and things are continually looking higher and higher up! Lego has become far more than a hobby for me. I have taken the greatest toy in the world and made a job out of playing with it!”

In part two you’ll learn about the process of procuring pounds of Lego’s and how to turn colored plastic into green money.

Links
EnterTheBrick.com Jarom’s website
Online store for purchasing from Jarom